These sentiments are much higher among Prime members. One-fifth of Amazon shoppers admit they couldn’t live without Amazon and are addicted to shopping, while one-third say it’s their favorite place to shop. In fact, we can expect that Amazon will up its membership levels once again during its annual Prime Day extravaganza.īut how do consumers really feel about Amazon? Does Amazon fill functional or emotional needs? Despite the company instilling a rate hike a year ago to $119 per year, no apparent signs of attrition are expected. Besides its diversification, Amazon’s “silver bullet” that leads to high retention rates is its Amazon Prime membership program which reportedly heralds over 105 million subscribers, making it the second-largest subscription-based model after Netflix.Īccording to Mintel research on Amazon, two-thirds of Prime subscribers say they are “highly satisfied” with Prime’s value.
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The retailer continues to offer new forms of convenience and value to its customers which keep them engaged, satisfied and coming back. Amazon is the largest e-commerce retailer in the world and shows no signs of slowing down despite turning 25 this year.
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