On other platforms, people often view video ads with the sound off. And in completion quality, a metric showing if users see and hear completed ads, the platform ranks 130.1% higher. In viewability-valid impressions that are viewed for at least a couple of seconds-Spotify scores 21.5% higher than the industry benchmark. With Moat, advertisers know that Spotify outperforms. “We always want to provide a first-class experience for our listeners and advertisers. “Spotify chose Moat because it was a leader in the video measurement space,” Sanchirico says. To expand measurement options, Spotify in 2016 rolled out Oracle Moat Analytics, a cloud-based suite that helps advertisers, publishers, and platform owners measure ad performance across digital and TV campaigns. “At Spotify, we’re always looking for new ways to connect them to very engaged consumers.” “Advertisers want high-impact opportunities to reach their target audiences,” says Rochelle Sanchirico, Spotify global director of SMB marketing. To show that Spotify offered a better context for connecting with buyers, ad measurement would be critical. Besides being expensive to create, video ads are easily missed on today’s busy websites. When Spotify introduced video ads in 2014, the company knew advertisers might be skeptical of video on a digital audio platform, so it needed proof that the ads reached the right audiences. “We knew that our advertising clients would appreciate the chance to share their visual messages with Spotify listeners in the moments they are looking at the screen.” “Video is a tried-and-true format across digital advertising,” says Katie Oakes, Spotify senior product marketing manager. And those impressions don’t come from just audio ads but video as well-something that might not be top of mind when you think about an audio platform. Spotify Premium and Spotify Free accounts can be added.With over 200 million listeners on the free, ad-supported service, Spotify’s advertising is surging.To create a new account with a Facebook login, go to the Spotify app or website, create the account, then open the Bose app and log into the account you created.Existing Spotify accounts that use your Facebook login can be added to the Bose app.To switch between accounts, select Spotify in the Bose app and then tap the email address of the Spotify account you want to use You can add multiple Spotify accounts to your Bose account.
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